Privacy Policy

Pontifex Ltd ("Pontifex Digital", "we", "us", or "our") is incorporated and registered in England and Wales (Company No. 12891273). Our registered office is at 85 Great Portland St., London, United Kingdom, W1W 7LT.

We operate the website pontifexdigital.com and provide digital marketing services including search engine optimisation, answer engine optimisation, and Reddit marketing.

For the purposes of the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018, Pontifex Ltd is the data controller.

We collect information in the following ways:

Information you give us directly

• Your name
• Your email address
• Your phone number
• The name of your company or website
• Any additional details you provide when submitting an enquiry or booking a strategy call

Information collected automatically

When you visit our website, we may automatically collect certain technical information including your IP address, browser type, device type, pages visited, and time spent on the site. This is collected via cookies and analytics tools (see Section 6).

We use the information we collect to:

• Respond to your enquiries and schedule strategy calls
• Provide and manage the services we agree to deliver
• Send you information about our services that may be of interest, where you have given us permission to do so
• Improve the content and functionality of our website
• Comply with our legal obligations

Our lawful basis for processing your personal data is:

• Legitimate interests: to respond to enquiries and operate our business
• Contract: to fulfil our obligations when you become a client
• Consent: where you have opted in to receive marketing communications

We do not sell, rent, or trade your personal information to third parties. We may share your data with the following categories of third-party service providers who help us operate our business:

• Calendly (appointment scheduling): your booking data is processed by Calendly Inc. in accordance with their privacy policy
• Email service providers: used to send and receive correspondence
• Analytics providers: used to understand how our website is used (see Section 6)

All third-party processors are required to process your data securely and only in accordance with our instructions.

We may also disclose your information where required to do so by law or by a regulatory authority.

We retain personal data for as long as is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

• Enquiry data (non-clients): up to 12 months from the date of last contact
• Client data: for the duration of the engagement plus 6 years, in line with UK statutory requirements
• Analytics data: as determined by the settings of our analytics provider

Our website uses cookies to improve your experience and to help us understand how the site is being used. A cookie is a small file placed on your device when you visit a website.

We use the following types of cookies:

• Essential cookies: required for the website to function correctly
• Analytics cookies: used to collect anonymised data about how visitors use the site (via Google Analytics)

You can control or delete cookies through your browser settings at any time. Disabling certain cookies may affect the functionality of the website.

Under UK GDPR, you have the following rights regarding your personal data:

• The right to access: you can request a copy of the personal data we hold about you
• The right to rectification: you can ask us to correct inaccurate or incomplete data
• The right to erasure: you can ask us to delete your personal data in certain circumstances
• The right to restrict processing: you can ask us to limit how we use your data
• The right to data portability: you can request your data in a structured, machine-readable format
• The right to object: you can object to us processing your data based on legitimate interests
• The right to withdraw consent: where processing is based on consent, you can withdraw it at any time

To exercise any of these rights, please contact us at privacy@pontifexdigital.com. We will respond within 30 days.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues: ico.org.uk.

We may update this Privacy Policy from time to time. When we do, we will update the "last updated" date at the top of this page. We encourage you to review this policy periodically.

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at:

Pontifex Ltd
85 Great Portland St., London, United Kingdom, W1W 7LT
privacy@pontifexdigital.com