[Answer Engine Optimisation]
The AEO agency that makes your brand the answer AI gives
When buyers ask ChatGPT, Perplexity, or Google AI about your category, are you the brand they recommend? Most businesses are invisible in AI search.
We engineer your visibility through entity optimisation, citation building, and LLM-focused content.
We engineer your visibility across every AI engine that matters
ChatGPT
Conversational queries and product recommendations
Perplexity
Real-time cited answers with source attribution
Google AI Overviews
AI summaries at the top of Google results
Claude
Long-context reasoning and brand evaluation
Microsoft Copilot
AI answers across Edge, Windows, and Office
Ranking puts you in front of clicks. Citation puts you in front of decisions.
Traditional SEO optimises for the blue link. AEO optimises for the brand AI hands back as the answer. Different skill, different signals, different outcome. Almost no agency runs both as a single discipline.
AEO turns AI search into your best acquisition channel.
48% of B2B buyers already use AI tools for vendor research. ChatGPT, Perplexity, and Google AI Overviews are answering buying questions that used to drive clicks to your website. If your brand isn't in those answers, you're being replaced by competitors who are.
Most SEO agencies haven't adapted. They're still optimising for the ten blue links while the entire discovery layer has shifted to AI-generated recommendations. Pontifex is built around how large language models select, evaluate, and cite sources. We use that understanding to engineer your brand into the answers that matter.
Whether you call it answer engine optimisation, generative engine optimisation, or AI search optimisation, the goal is the same: be the default recommendation when buyers ask AI about your category.
Six disciplines that
compound into AI visibility.
AI Visibility Audits
Find out exactly how AI platforms perceive your brand. We audit citation frequency, sentiment, competitive share-of-voice, and content gaps across ChatGPT, Perplexity, Google AI Overviews, and Claude. You get a clear baseline and a prioritised roadmap.
Entity & Knowledge Graph Optimisation
AI models recommend brands they can clearly identify and trust. We build your entity presence across the sources LLMs reference: Wikipedia, Wikidata, industry databases, and structured data markup.
LLM-Optimised Content
Not all content gets cited by AI. Every piece we ship uses hierarchical structure, front-loaded key facts, explicit entity relationships, and the language patterns LLMs prefer to extract and reference.
Schema & Structured Data
The technical markup that helps AI systems understand what you do, who you serve, and why you're the best choice. FAQ schema, Organization schema, Product schema, custom structured data.
Citation & Authority Building
AI models trust brands consistently mentioned across credible sources. We build presence in high-authority publications, industry forums, Reddit communities, and expert roundups.
AI Citation Tracking
You can't optimise what you can't measure. We track every mention across AI platforms, measure citation sentiment over time, monitor competitor visibility, and connect AI recommendations to pipeline.
From invisible to cited across every engine in 8 weeks.
An ecommerce brand came to us with zero AI visibility - not mentioned in any ChatGPT or Perplexity response for their core category. We ran the full AEO playbook: entity optimisation, LLM-focused content, citation seeding, structured data. Within 8 weeks the brand was being actively recommended.
AI-referred traffic
Citation frequency
To first impact
How we make you the answer.
Six disciplines, one compounding system. Each phase builds on the last, from mapping your AI visibility gap to engineering authority across every platform LLMs trust.
AI Visibility Audit
We map your citation frequency across ChatGPT, Perplexity, Google AI Overviews, and Claude. We analyse what AI says about you, compare it to competitors, and identify the specific gaps in your AI visibility profile.
Query Cluster & Intent Mapping
We identify the exact questions buyers ask AI in your category. By analysing real AI queries, we uncover the language patterns, problem statements, and comparison searches that drive purchase decisions.
Technical & Entity Optimisation
Structured data markup, entity optimisation, knowledge graph connections, schema implementation. Ensures both search engines and AI platforms can accurately parse your site and recognise your authority.
LLM-Optimised Content
Using our content framework, we create work specifically engineered for AI citation: clear hierarchy, front-loaded facts, explicit entity relationships, and language patterns LLMs prefer to reference.
Content Refresh
Existing content holds untapped AEO potential. We update older pieces with AI-optimised structures, add missing context, and strengthen entity relationships. Often faster gains than starting from scratch.
Authority Amplification
Earn mentions in publications AI trusts. Build genuine Reddit community presence. Cross-platform corroboration that LLMs use to validate recommendations. Every trusted-source mention strengthens visibility.
Traditional SEO
- Optimises for ranking position
- Targets keywords and backlinks
- Drives clicks to your site
- Success = page-1 rankings
- Focus: Google and Bing
You need both.
We deliver both.
Only 12% of top Google rankings overlap with AI citations. Ranking first does not guarantee you appear in ChatGPT. Two different disciplines, both essential.
See our SEO servicesAnswer Engine Optimisation
- Optimises for AI recommendations
- Targets entities and citations
- Gets your brand recommended directly
- Success = being the AI answer
- Focus: ChatGPT, Perplexity, Claude, Gemini
AEO playbooks built
for your category.
AEO for Ecommerce
When shoppers ask AI "what's the best [product] for [use case]", your brand needs to be the answer. We optimise product entities, review signals, and category authority so AI recommends you over competitors.
Learn moreAEO for SaaS
B2B buyers increasingly ask ChatGPT and Perplexity to recommend software. We ensure your product appears in AI comparison lists and category evaluations, converting visibility into demos and trials.
Learn moreAEO for Service businesses
When prospects ask AI for service-provider recommendations, trust signals matter. We build the entity authority and structured content that makes AI confidently recommend your firm.
Learn moreBe the answer AI gives.
Book a 30-minute call. We audit your current AI visibility, show you exactly what is possible in your category, and you decide whether to move forward.
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