Ecommerce SEO dashboard
[Ecommerce SEO]

Make organic search your most profitable channel.

Most ecommerce SEO companies deliver traffic reports. We deliver revenue. From Shopify to WooCommerce to custom platforms, we engineer organic search visibility that turns into compounding sales.

Book a strategy call See the wins
+1,000%

Organic traffic

+250%

AI referrals

47

Top-3 keywords

[Why ecommerce SEO is different]

Most agencies
don't understand
how online stores actually rank.

Ecommerce SEO is fundamentally different from service or SaaS SEO. Thousands of product pages, complex category structures, faceted navigation creating duplicate content, thin product descriptions, platform-specific limitations, content that goes stale as catalogs change. Most agencies apply the same blog playbook and it fails.

We've built our methodology specifically for the challenges online stores face. We handle large catalogs without cannibalisation, structure category pages that rank for high-volume commercial keywords, and optimise product pages for the long-tail queries that convert directly to sales. We also ensure your products appear in AI shopping recommendations from ChatGPT, Perplexity, and Google AI Overviews.

[What we deliver]

Six disciplines that
compound into rank.

Ecommerce technical SEO

Crawl budget for large catalogs, faceted navigation canonicalisation, site speed, mobile, internal linking. Platform-specific fixes for Shopify, WooCommerce, Magento, custom builds.

TECHNICAL AUDIT SCORECrawl budget91Faceted nav88Page speed79Shopify · WooCommerce · Magento

Product & category pages

Optimise product pages for the exact long-tail queries buyers use when ready to purchase. Structure category pages for high-volume commercial keywords.

CATEGORY KEYWORD RANKINGS#1leather sneakers women#2best running shoes 2025#3waterproof hiking bootsHigh-intent commercial keywords

Ecommerce content strategy

Buying guides, comparisons, "best of" roundups, educational content. Captures buyers at every stage of the purchase journey.

BUYING GUIDEBest of roundupBUYER-INTENT ✓4–8 pieces per month

Link building & digital PR

High-quality backlinks from product review sites, industry publications, gift guides. Domain authority + direct referral traffic.

HIGH-AUTHORITY LINKSWirecutter22Forbes34Trustpilot17100+ new links per month

Schema & rich results

Product schema, Review schema, FAQ schema, Offer schema, Breadcrumb. Rich results in Google + clean extraction by AI engines.

{"@type": "Product","price": "49.99","review": { "ratingValue": 4.8 },"offers": { "availability": … }}✓ RICH RESULT

AI search optimisation

When buyers ask ChatGPT "what's the best [product] for [use case]", your store gets recommended. AI visibility = a new sales channel.

AI REFERRAL TRAFFICJanJunNow+250%AI referrals

Featured Case Study

Surfers Jewelry organic growth

The Pontifex Effect

+1,000%
Organic traffic
+250%
AI referrals
4 mo
Timeline
Surfers Jewelry

Surfers Jewelry went from
138 to 1,562 organic visits in four months.

An online jewelry brand came to us with minimal organic presence. We built technical foundation, programmatic SEO for category coverage, optimised product pages for commercial intent, and seeded AI citations. Four months later, organic traffic was up 1,000% and AI referrals were lifting 250%.

See more wins

Five more brands, five more compounding wins.

Accumed

Accumed

Personal care ecommerce

Monthly visits
30,000112,000+
Timeline
4 mo
Novapro NZ

Novapro NZ

Outdoor camping & sports gear

Keyword search
Top 3 for 19 kws
Visits per month
1,000
Willys

Willys

Live probiotic farm and products

Keyword search
Top 3 for 21 kws
Visits per month
5,500
Home Living

Home Living

Furniture ecommerce, 5,000+ products

Keyword search
Top 3 for 32 kws
Visits in 2 months
1006,490
Pilates Reformers Plus

Pilates Reformers Plus

Pilates equipment ecommerce

Keyword search
Top 3 for 47 kws
Visits in 6 months
4k10k
[Free ecommerce SEO audit]

Make organic
your top channel.

Book a 30-minute call. We audit your store, identify the highest-leverage opportunities in your category, and you decide whether to move forward.

Claim your audit See more case studies
Pontifex Digital

Pontifex Ltd is incorporated and registered in England and Wales (Company No. 12891273). Registered office: 85 Great Portland St., London, United Kingdom, W1W 7LT.

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