Medical and dental SEO
[Medical SEO]

Be the practice
patients find first.

Most medical SEO companies hand you a traffic report. We fill your calendar. For dental, orthodontic and healthcare practices, we engineer the local search, Google Maps and AI visibility that turns searches into booked appointments.

Book a strategy call See the results
+533%

Organic traffic

#1

Google Maps rankings

+160%

AI referral growth

[Why medical SEO is different]

Most agencies
don't understand
how patients choose a practice.

Healthcare search is local, personal and high-trust. Patients search “orthodontist near me”, scan the Google Map pack, read the reviews, and increasingly ask ChatGPT, Claude or Gemini “who’s the best dentist in my area” before they even open a website. Health content is also held to Google’s highest standard, what Google terms the “Your Money, Your Life” (YMYL) category, so the generic blog playbook most agencies run simply isn’t effective when it comes to generating meaningful results for medical practices.

Our methodology is built for practices. We dominate Google Maps and local search, build the trust and authority signals health content demands, turn reviews into ranking power, and optimise you to be the name AI assistants recommend. The result is booked appointments, not vanity traffic.

[What we deliver]

Six disciplines that
bring patients through the door.

Local SEO & Google Maps

Own the map pack for the "near me" searches that drive new patients. Google Business Profile, local citations, and location pages that rank where it matters.

Technical & content SEO

Fast, healthy pages and treatment and condition content that answers exactly what patients search before they book.

Answer Engine Optimisation

Get recommended when patients ask ChatGPT, Perplexity and Google AI "who is the best practice near me". A new patient channel in which most practices are invisible.

Reviews & reputation

The trust signals that turn a ranking into a booking: review velocity, response strategy, and reputation across the platforms patients check.

Trust & authority

Satisfy Google’s bar for health content: clinician credentials, clinical authority, and the signals that help a medical site rank above its competitors.

Conversion & booking

Turn visits into appointments with clear service pages, prominent booking paths, and messaging built around patient intent.

Case Studies

Real practices, real patient growth. Click any study to see the rankings, Google Maps wins and AI referrals behind the numbers.

Optimal Dental Health
Healthcare

Optimal Dental Health

Dental practice

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Shiraz Endodontics
Healthcare

Shiraz Endodontics

Specialised endodontic practice

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Textbook Orthodontics
Healthcare

Textbook Orthodontics

Orthodontic practice

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[Free medical SEO audit]

Make search your busiest
acquisition channel.

Book a 30-minute call. We audit your local visibility, show you where the booked-appointment opportunities are, and you decide whether to move forward.

Claim your audit See more case studies
Pontifex Digital

Pontifex Ltd is incorporated and registered in England and Wales (Company No. 12891273). Registered office: 85 Great Portland St., London, United Kingdom, W1W 7LT.

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